About The Brand
When Guy Laroche launched his eponymous couture label in 1957, he had a clear aim in mind: liberating women’s bodies away from the New Look, towards a comfortable, understated elegance both refined and discreet.
His designs marked decades: creations such as the coat-dress and the shirt-dress continue to be a staple in women’s wardrobes today. In 1982, Guy Laroche launched Drakkar Noir which sold by dozens of millions.